Having our customers back while gaining new clients

Having our customers back while gaining new clients

The report using statistical data from our customer services department shows that we have been successful in maintaining a productive relationship with our existing customers that has lead to a good customer loyalty whilst we have been experiencing a low conversion rate, which means we have not been as successful in having new clients.

 The reports investigates four different factors of our customer service.

This post is going to investigate each of those factors to indicate the methods we are using to contribute to these four factors, and provides a suggestion on how adopting one of those factors can turns a potential client to an actual client.

Customer Loyalty Scheme From Each Business Division

Having a customer loyalty scheme in IT division, could help us to know where to go and what to do to reach there in how long. As long as it helps us to identify our customers needs and the potential IT related issues impacting on the conversion rate. 

Newsletters Sent From Each Business Division Explaining Recent Industry Information in Layman's Term

Sending news letters from each business division, or contributing to our newsletter by each sector helps us to provide the late industry  information for the clients as well as for other sectors. It is important that our different departments know about the latest changes in other departments and sectors because it helps them to, first, adjust their communications and co-operations with other sectors while recognising new potentials for themselves. For instance, if the finance department knows that there is a new customer service software system provided by IT with certain potentials. It, can decide to use some of those potentials efficiently and effectively to boost its own operations.
Also, being up to date and giving the latest information to our clients creates trust between our customers and us.

Small Gifts Offered to Customers at Various Times Throughout the Year

Giving small gifts to our customers for events such as their birthday and new year, reminds our customers of our brand name with a good feeling. It helps us to maintain our customers' loyalty by joining our brand and a good feel.

Accessibility to Customer Service for Each Business Division

Each business division should be able to access the customer service equally but through a service officer that is familiar with their sector. For instance, our IT students doing their professional year with us should be able to talk to somebody with up to date information of ACS degree assessment, IT internships and how they address the candidates knowledge. It helps our potential customers to feel safer with us which can improve our conversion rate.

In conclusion, 

Having a more accessible customer service with up to date knowledge for each sector. Can improve our conversion rate by helping people identify their gains through contacting our customer service. 

To achieve the up to date information, our company can have consultants on board to provide brief guidelines for our customer service officers. So, we will always have accurate and up to date answers for our potential clients.